Sun, 29 Apr 2007 05:59:37 GMT

Publicis Espana: Nutrition Fact Table of Underprivileged Children

This is an award winning print advertisement campaign for an advertising festival committed to responsible communication for children in Spain. The campaign is apparently aims at creating awareness among people that there is lot of efforts are required for feeding every children nutritious food, who are in the absence of it lag much behind from other privileged children and it should not be acceptable in the society.

The advertisement is showing a poor child and a nutrition intake table on the face of the child that reveals the total nutrition of the child stands at zero or at negligible level. The presentation of the advertisement is powerful as it shows innocent eyes which are unaware of these facts and continued to reel under impoverished conditions.

The campaign was developed by Publicis Espaa which won the last edition’s Grand Prix at El Chupete. The basic idea was also used in a recent campaign on similar theme.

Via Adverbox Posted by: Balendu      Read more     Source

Tue, 24 Apr 2007 21:58:35 GMT

Play Station 2: Rubicks Cube

This is an interesting print advertisement launched to promote Play Station2 Rubicks Cube. The advertisement is apparently emphasized on the cube puzzle in order to focus on the compelling side of the game in a humorous manner. The advertisement is showing a man trying to restructure of his fragmented face. The face has been cut into several pieces and is not set properly in a successful attempt to show the interesting part of the game.

The advertisement is based on a remarkable idea that has not deviated from the core aspect of the game. In addition to it, the background of the advertisement is also interesting as everything in the background has been placed in a hap hazard manner to focus on riddle. The art direction has been excellent in its execution. The ad was created by BBDO.

Via Twenty Four Posted by: Balendu      Read more     Source

Tue, 24 Apr 2007 18:20:30 GMT

Lindsay Lohan Parties in Japan

Lindsay Lohan, the new face of Jill Stuart, is in Japan to do a photo shot for the brand and the babe seems to be thoroughly enjoying the stay.

She has befriended deejay Samantha Ronson and bff, with whom she is enjoying the night life. Noel Ashman recently threw a party for Lindsay Lohan and pal Samantha Ronson at The Plumm. Lindsays father Michael Lohan was however, barred from entering the party because of some criminal record.

After completing the 10 days shoot, LiLo will head to the UK to begin work on her new film. Whoever said Miss Lohan cant manage work and play should check this gallery as she looks hot and happy

Via Posted by: Nishtha      Read more     Source

Tue, 24 Apr 2007 12:17:01 GMT

Cane River National Heritage Area

Cane River National Heritage Area is a place where many cultures - American Indian, French, Spanish, African, Creole, and later American - came together to create a way of life dependent on the land, the river, and each other.

 
Cane River Region
Cane River National Heritage Area is a region known for historic agricultural landscapes, Creole architecture, and multi-cultural legacy. Historically, this region lay at the boundary of French and Spanish realms in the New World. Today, it is home to a unique blend of cultures that reflect this legacy. Cane River National Heritage Area  boasts a variety of beautiful historic sites. This region includes Cane River Creole National Historical Park, seven national historic landmarks, three state historic sites, and 24 properties listed on the National Register of Historic Places. Much of the 35-mile-long region is privately owned, yet many sites are open to the public. 
Natchitoches National Historic Landmark District
Natchitoches traces its history to a French colonial settlement established in 1714 near the Natchitoches Indian village on the Red River. Trade and plantation agriculture shaped the city's early years. The original French settlement lay south of the current town center. As the Louisiana territory became Spanish and eventually American, the town moved north to Front Street. Much of the town's historic architecture has been preserved. The shifting Red River left Natchitoches behind, protecting it from 20th century development. Caring citizens recognized the importance of this accidental legacy. Today, the National Historic Landmark District encompasses 33 blocks in the heart of Natchitoches. 
Historic Places 
Today, colonial forts, Creole plantations, churches, cemeteries, archeological sites, historic transportation routes, and commercial centers provide a special view into this past. The people of Cane River continue the traditions handed down through generations that keep the unique cultures of this region alive.  
Write to
P. O. Box 1201
452 Jefferson Street, Suite 150
Natchitoches, LA 71457
E-mail

Phone
Cane River National Heritage Office
(318) 356-5555
Fax
(318) 356-8222

Climate
Typical Louisiana weather, hot and humid in the summer, usually cold and wet in winter....dress appropriately for the seasons Did You Know?
Oaklawn Plantation, National Register of Historic Places, was constructed in the 1830's and sits at the head of the third longest oak "allee" in Louisiana. Posted by: Gracy      Read more     Source

Tue, 24 Apr 2007 06:31:54 GMT

ASA Bans Xbox 360 ‘Robbers and Cops’ Ad in UK

The UK’s Advertising Standards Authority has recently banned this television commercial; promoting Xbox 360. The decision to ban the advertisement was taken on the ground that it supposedly promoted street car racing amongst the youth, and thus, dangerous and reckless driving. The advertisement titled ‘Cops and Robbers’ was being aired since last year.

The Advertising Standards Authority has ruled that the commercial broke rules relating to health and safety and driving standards and ordered it not to be shown again. It further noted that the ad ‘gave the impression that reckless street car racing was exciting and fun. And glamorised street car racing and could be seen to condone dangerous driving’.

In response advertising agency McCann Erickson on behalf of Microsoft, which makes the Xbox 360, said that the commercial did not show cars exceeding speed limits and the on-screen text explained all stunts were performed by professionals.

Click here to read the ruling.

Read
Posted by: Balendu      Read more     Source

Thu, 19 Apr 2007 04:01:20 GMT

Home

People have been drawn to the rugged coast of Maine throughout history. Awed by its beauty and diversity, early 20th-century visionaries donated the land that became Acadia National Park. The park is home to many plants and animals, and the tallest mountain on the U.S. Atlantic coast. Today visitors come to Acadia to hike granite peaks, bike historic carriage roads, or relax and enjoy the scenery.

 
More Information
Welcome to the new Acadia National Park website! We are adding new content every day. Until the transition to the new site is complete, some links may take you to the previous site. Thanks for your patience; the end result will be worth the wait! 
Winter Activities
Yes, we're open in the winter! Many facilities are closed, but you can still explore the park. When a fresh snow blankets the historic carriage roads, cross-country skiing and snowshoeing offer peaceful exploration. Snowmobiling and ice fishing are also popular activities.
 
Place to Go
Acadia National Park and the surrounding area are full of scenic and historic destinations. See a lighthouse up-close, explore exhibits at the Nature Center, and more.
 
Ranger-Led Programs
From late May through early October, park rangers present a variety of programs in the park. Hikes, walks, talks, boat tours, and evening presentations are offered most days.
 
Write to
Acadia National Park
P.O. Box 177
Bar Harbor, ME 04609
E-mail

Phone
Visitor Information
(207) 288-3338

TTY
(207) 288-8800
Fax
(207) 288-8813

Climate
Arrive prepared for a wide variety of weather conditions. Summer temperatures vary from 45º F to 85º F, spring and fall temperatures from 30º F to 70º F. You may encounter rain and fog at any time, and snow and ice are common in the winter.
 Did You Know?
The historic carriage road system at Acadia National Park features 17 stone-faced bridges spanning streams, waterfalls, cliffs, and roads. The design of each bridge, such as Cobblestone Bridge, is unique. Posted by: Gracy      Read more     Source

Wed, 18 Apr 2007 00:35:37 GMT

Celebrating Real Women

I really liked Nicool's post over at Room 116 about the new Nike women's advertising:

An article on AdAge.com talks about new work from Wieden + Kennedy (Portland) that "celebrates 'Big Butts, Thunder Thighs and Tomboy Knees.'" Similar to the Dove ads in targeting "real women", the article actually talks about how this campaign follows the same trend as the Dove ads but how it also goes beyond Dove and is setting itself apart. Maybe it has to do with the fact that the Dove ads are for women who are just larger, and the Nike ads are for women who are larger (or who feel something about them is different) because of the countless hours they put in playing sports and exercising?

I like the approach. I like all but the "My Butt is Big...." ad. The copy didn't get me like in the other two. I'm also not too sure about the art direction (what are those water colored designs in the background?), but I think this campaign does a good job targeting the type of "real women" they are going after.

In 1990 I bought Women's Sports and Fitness Magazine out of bankruptcy. At the time, it was very hard to convince any advertiser, including those in the sports market, to treat real women with respect by acknowledging that they are not size 2 runway models. At the time, Nike was the only company that "Got it."

It's nice to see Nike leading the way to a more honest conversation with their customers. Through such honesty, a deeper trust is being created that will make it even harder for competitor's, such as Adidas/Reebok, to capture the hearts and minds of athletic women. Posted by: John      Read more     Source

Tue, 17 Apr 2007 13:59:09 GMT

Brazil, Venezuela Split on Ethanol-production Issue

President Hugo Chvez has been vigorously boosting his ambitious plans to produce ethanol as the eco-fuel of choice in recent times. However, it suddenly emerged as a major point of disagreement with Brazilian leader Luiz Incio Lula da Silva. The dispute was triggered to some extent by a US-Brazil ethanol agreement signed last month. Chvez had last week stated that Venezuela was contemplating an alternative proposal to ‘overthrow’ the U.S.-Brazil agreement, which he describes as an ethanol cartel that will monopolize arable lands and starve the poor.

The US and Brazil, the world’s two largest producers of ethanol, signed an ‘alliance’ last month to promote ethanol production in the region and create international quality standards to allow it to be traded as a commodity like oil. Along with Chavez, his Cuban ally Fidel Castro has also warned increased ethanol production would fuel global hunger by using up arable land needed for food production.

The Venezuelan president has made his line of attack very distinct saying, ‘We will never fight with Lula, we will never fight with Brazil. Our enemy is the US empire. The issue is not ethanol as an additive. The issue is the U.S. empire wanting to substitute gasoline with ethanol. That’s crazy.’ In fact, Venezuela itself planning to increase its own ethanol production for use as a fuel additive and consequently reducing dependence on Brazilian imports. Venezuela’s $900 million plan envisions becoming self-sufficient in ethanol by 2012 by planting 300,000 hectares of sugar cane, manioc and rice and building up to 17 processing plants.

However, Chavez has criticized Bush’s plan accusing that it is already pushing up the price of corn and sugar in the region. Brazil, the biggest Latin American economy, is one of the world’s largest exporters of ethanol, and total ethanol shipments from Brazil may shot up more than triple in eight years as production exceeds domestic demand, according to Brazil’s agriculture ministry data. Brazil and the US constitutes for almost 70 percent of the world’s ethanol production.

South American leaders have gathered to discuss energy integration projects at a two-day summit hosted by Hugo Chavez on Venezuela’s Margarita Island. These leaders will also discuss ethanol, a biofuel whose global production is dominated by Brazil and the US, along the accord signed by the twocountries last month. In fact, Brazil’s sugar cane-based ethanol is far cheaper to produce compared with the US variety made from corn, although gaining access to the huge US market is entirely depends on convincing Bush and the US Congress to reduce tariffs.

Read Posted by: Balendu      Read more     Source

Tue, 17 Apr 2007 08:56:42 GMT

Reverse Shot. On Demand.

"If each film 'generation' has its own particular point of view, as surely, drastically, the next one will, then what is ours? And how does it aid/impede us?" ask Michael Koresky and Jeff Reichert in the editorial that opens Issue 19 of Reverse Shot: "On Demand." The "us" here are the RS writers themselves, and "most of us came of age as cinephiles in the era of home video.... [W]e were the first generation which had access to a wide array of movies all of the time.... And as a result, we watched, a lot, and over and over, making us the first on-demand generation." The issue, then, is a collection of pieces on films "seen many, many times, across different periods of [our] lives."

"John Hughes movies don't lose anything on the small screen," writes Eric Hynes, who, "like thousands, perhaps millions of people roughly my age," has seen Ferris Bueller's Day Off "several dozen times." Back to his point: "Hughes's art depends on the quality of the writing, full stop. When his writing is good, as in Sixteen Candles, The Breakfast Club and Ferris Bueller's Day Off, his films are as funny, exhilarating, and remain as timeless as anything from the post-silent, pre-television heyday of Preston Sturges and Ernst Lubitsch." Posted by: dwhudson      Read more     Source

Mon, 16 Apr 2007 05:17:49 GMT

In Praise of Criticism

Snickers did the right thing by pulling their Super Bowl ad. But, I'm sure they are not complaining about the 16x increase of traffic to their web site. Talk about starting a conversation! Posted by: John      Read more     Source