This is an award winning print advertisement campaign for an advertising festival committed to responsible communication for children in Spain. The campaign is apparently aims at creating awareness among people that there is lot of efforts are mandatory for feeding every children nutritious food, who are in the absence of it lag much behind from other privileged children and it should not be acceptable in the society.

The advertisement is showing a poor child and a nutrition intake table on the face of the child that reveals the total nutrition of the child stands at zero or at negligible level. The presentation of the advertisement is powerful as it shows innocent eyes which are unaware of these facts and continued to reel under impoverished conditions.

The campaign was developed by Publicis Espaa which won the last edition’s Grand Prix at El Chupete. The basic idea was also used in a recent campaign on similar theme.

Via Adverbox.

Posted by: Balendu    Source

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